Barossa Australia was established in 2022 as the peak wine and tourism industry body in Barossa. On behalf of member businesses, Barossa Australia is the beacon for collaborative investment and collective action, initiating and delivering projects for the benefit of the Barossa community.
Barossa Australia is uniquely positioned to nurture and promote brand Barossa to a global audience, to facilitate within Barossa the uptake of tourism, vineyard, winery and business best practice and to comment and lobby on government and industry policy issues.
Barossa Australia’s mission is to have tourism, hospitality, winemaking and grape-growing professionals working collaboratively to achieve a more vibrant and highly valued regional industry. This is based upon the production of wines of excellence, internationally recognised for exceeding visitor and consumer expectations and derived through practices that are both environmentally and economically sustainable.